Majority of B2B Tech Companies Don’t Use RSS Feeds
Some 70% of B2B technology marketers are missing valuable opportunities to directly influence sales decision makers by not incorporating Really Simple Syndication (RSS) into their company’s online...
View ArticleFood, Retail Lead Magazine Ad Revenue Gains through Q3
Total magazine rate-card-reported advertising revenue through the first three quarters of 2008 closed at $18,452,988,859, posting a 5% decline against the previous year, according to data from...
View ArticleOne in Five US Households Not Ready for Digital TV, Houston Least Prepared
Some 9.6 million US TV households are still not ready for the upcoming transition to all-digital broadcasting next February and would be unable to receive any TV programming at all if the switch...
View ArticleLarger Marketers Struggle as Paid Search Grows
Spending on paid search advertising remains on a growth trajectory and will reach more than $26.8 billion by 2011, but the largest companies are having the most trouble managing their campaigns,...
View ArticleTop 10 Video, Multimedia Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Games Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMajority of Cellphone Buyers Influenced by Web Word-of-Mouth
Nearly 61% of US consumers who recently bought a mobile or wireless phone were influenced by online product reviews and user comments, while 30% of purchasers were similarly influenced by blogs,...
View ArticleRegional Magazines Dominate, News Titles Down
Regionals once again outnumber any other category of magazines and have more than 1,126 titles in 2008, according to the latest edition of The National Directory of Magazines. (more…)
View ArticleOnline Text Ads Most Clicked, Only Young Like Video
Despite current buzz around fancy and expensive video ads, only 11% of consumers say they are likely to click on them, compared with 25% who would likely click on simple text ads and 20% who would...
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